Bluewater Technologies — one of the USA’s most trusted experiential agencies specialising in AV integration and event technology activations — is proud to announce that its interactive forest experience, Glenlore Trails, has been honored with a Silver Stevie® Award at the 23rd Annual American Business Awards®.
The award, presented in the Event Awards category for “Interactive Outdoor Event” under Brand & Experiences, recognises the creativity, innovation, and impact of the illuminated night walk.
Glenlore Trails was originally designed as a way to utilise Bluewater’s award-winning team and AV equipment during the Pandemic and to offer area families an outdoor entertainment option when social gatherings were limited to open-air activations. Since 2020, the team at Bluewater has transformed a natural forest landscape into an immersive wonderland using interactive LED walls, projection mapping, synchronised audio systems, and responsive lighting to create Glenlore Trails, Michigan’s largest and longest illuminated and immersive walk-thru forest experience. Since its first year of operation, Glenlore Trails continues to push the boundaries by implementing technology that supports a new narrative and theme during each of the the Fall and Winter activations. Bluewater brings the forest to life by weaving layers of visuals, enchanting lighting, and interactive moments, and captivates guests while providing an unforgettable immersive night walk experience. What began as a safe, socially distant alternative, has grown into a cherished holiday season tradition with a loyal and growing audience that continues to result in sold out events each year.
Co-Founder of Glenlore Trails and Executive Officer at Bluewater Technologies, Chanel Schoeneberger, shares what this award means to the team, “When we created Glenlore, our goal was to bring a little light to people’s lives – literally and figuratively. To be recognised for doing just that, in such a creative and innovative category, is incredibly rewarding. We’re so proud of how this experience keeps evolving and continues to spark curiosity and joy in our community.”
Bluewater Technologies is renowned for its ability to transform ordinary spaces into extraordinary environments through cutting-edge audio-visual technology and unparalleled storytelling. Bluewater is trusted by clients to design, install, and support cutting-edge technology solutions that elevate their spaces. They are set apart from others by having in-house software and creative teams, dedicated to developing customised brand activations and interactive experiences that communicate culture, engage audiences, and drive business growth. From captivating corporate events and immersive retail installations to innovative educational spaces, Bluewater consistently delivers unforgettable experiences that resonate and inspire.
The American Business Awards are the U.S.A.’s premier business awards program. A team of more than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. One of the judges stated, “This is magical. Brilliant use of a company’s skills to create something entirely new. The sizzle reel is a rare example of how to capture the visitor experience and the feeling of being at the event.”
The awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 10.
